This year Officine Maccaferri is one of the protagonists of the Superbrands club, along with major brands such as 3M, Genertel, Sandoz (Novartis Group) as well as many big names of the retail market: Amazon, ING, CheBanca, Kinder, Lavazza, to name just a few.
Superbrands is an international initiative that aims to enhance the value and the awareness of the most important brands and to recognize the excellent brands in the various business sectors; a reference point, therefore, for the Brands and a prestigious certification for the entire market.
The first step of the selection process involves, annually, the Superbrands Council, a group of experts composed of qualified academics from the main Italian universities and marketing and communication professionals who act as guides and jury to the program.
The “nominations” of the brands are formulated by analysing the global drivers of the Superbrands model, validated in over ninety countries in the world on more than 20 thousand brands, and the specific “S-factors” emerging from researches conducted in Italy to define what are today the winning factors that make a “super” brand.
We will also participate in initiatives that offer visibility opportunities for our brand; the first appointment is on May 18th: we will bring our testimony on the subject of sustainability to the students of the Roma 3 University (Rome). In September we will be among the protagonists of the Tribute Event in Milan, “the night of the Brands’ Oscars “, where Maccaferri will be awarded.